William Glazer Unit 20 and 24

Learning Outcome 1 (U20): Know how existing advertising campaigns embed advertisements across a range of media products Learning Outcome 1 (U24): Understand the products that are produced within and across media industries P1 U20 P1(U20): Describe an existing media advertising campaign Uniqlo – Shonen Jump 50 th anniversary Aims and Objectives The aims in this campaign were to create awareness for the 50 th anniversary of the weekly magazine from Japan ‘Shonen Jump’ that have a broad number of comics within it and wanting to spread the word around the world. Also, it introduces new T-shirt designs from the best moments of the magazine. Their aims would also be to create a new product that consumers of a shonen jump like as well as their own audience.  Target audience There would be 3 target audiences that they wanted to hit. The main target audience would be teens between the ages of 15 – 18 this would be for the fans that follow the comic now and are readin...