Task 5: Job roles P4(U24), M2(U24), D2(U24)

Learning outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry.

P4 (U24): Explain the behaviours and attributes required for a specific job role

The brand strategist is likely to work under the Brand Manager or marketing team to ensure a brand message that is consistent. The Brand strategist always tries to find different ways of enhancing the branding of a product or service. They also analyze the current market data and trends to enable them to create an accurate marketing plan. Various skills are required to be able to complete this job role effectively such as excellent communication skills (both written and verbal) and the ability to conduct data by researching current marketing trends.

When looking at a brand strategist there are many different skills that are needed which are both personal and professional skills when completing and doing the job and role of the brand strategist. A brand strategist will need to have high levels of organization skills, teamwork skills, they will need to patient and as well as hard working.

They the reason a brand stagiest will need to have high levels of organizational skills as they would be trying to represent the brand in the same way on a different number of sides and platforms, a brand strategist will need to know what the company are posting and where to make sure the message is consistent throughout the campaign.

A brand stagiest will also need to have high levels of teamwork skills as they will be working with different teams and departments throughout creating there brand to make sure that again their message will be consistent throughout their company and there marketing. With poor teamwork skills, it will mean that the different departments may not work well together leading to breakdown and communications and the brand its self.

In terms of personal skills, a brand strategist will need to be patient at times. This is because not all the time the brand concept and idea may not always work as they need to trust their superiors and preserve through. On top of this, they would also need to be collecting marketing data which can often be time-consuming but must be done.

Another skill they would need to be would be to be hardworking, in every job it’s a necessity that you will have to be hard working however it is especially when being a brand strategist as it would mean you would be working hard for long periods of time with a lot of work to do.

A brand strategist would need to have passion as a skill in their work to make sure that they are enthusiastic about it and they continue their work even though it didn’t work out or they would have to restart it. Passion is also a very important part of being creative as they would be able to be more willing to take risks and want to do well with their work.

Communications is the last skill that would be used for the brand strategies this would be important as they would need to be able to communicate with the team they are working with so they are able to tell the rest of them his/her ideas so that can get across to them a lot easier. It would be important for them to make sure that they can get information to the rest of the team as they would need to know about what they are planning on doing and how they are able to do.

By having all 7 of these skills it will really help a brand strategist really excel in their career development within the media industry and will help them to progress up the working ladder.

M2 (U24): Explain how personal behaviours and attributes affect career development opportunities within the media industry

Creative director

The creative director needs to be creative to have original ideas and to make sure that they can look over the team to make sure they know what they are doing, and the team are doing their work correctly. Another attribute they would need to have would focus this is because they are the most important part of the creative team so the whole team and project need him/her to be focused throughout the whole of it, so they know what to do and they can tell the team what to do. They would also need communication skills to make sure that they can communicate with their team and set out a task or discipline them to make sure they are doing their work and they know what they are doing. Give support would also be an attribute that the creative director would have as they would be able to help their team if they are stuck on any of the work or if there is a part that isn't done they can do it themselves.

Another attribute that would also affect career development in the creative director would be being polite and well-mannered within the advertising industry and around the team that they are working with. This would be important because as the advertisings are very cliquish, it would mean that everyone knows everyone, so this would mean people know when someone is rude to someone so it means everything is kept on tracks making people want to work with the creative director a lot less if they are rude to people and would make them be stuck with not being able to get people to agree with them.

This job would entail for the creative director to specialise in brand development and commercialisation. That can work with top athletes and key influencers. They want the creative director to focus on providing social media capabilities meaning they can work with social media and they know a lot about what they are doing. They would also be able to get up to 65000.00 per annum which is good pay. They also want a very strong leader that would be able to influence a creative department to make sure that can-do work. From working here, they would able to perform better and be more independent so they would be able to create their own business to be a CEO of it.

This is another job role for an art director/ creative designer this would be based in south-east London with £40000 - £50000 per annum. This job wants a decently experiences art director that has a few years under their belt. They also want them to be strong in knowledge and software that will be used for their project.

Bringing passion is an important attribute for this job role because it brings passion onto their work making it the best it can be for the whole project this would make sure that they are being a lot more productive in their works making sure things are done on time and that they are not behind in their work. The creative direct would also need to bring passion to their work because it means that they will not slack off and slowly do there work this means they make sure its all done from the best of their ability meaning work is not slowed down and the whole creative team will be more motivated to do their work.  Another attribute that would be needed for the creative director is Leadership skills this would make sure that the whole the team that is under them is doing their work. Having leadership skills makes the team more motivated to do their work and would push them to do their best as the creative director would make sure that they know what they are doing and how they should be doing it this would make the creative director more respected by the team as they find him/her to be a role model or a very helpful team member. Another attribute for a creative director would be Communication Skills this is important because it makes sure that the creative director can tell staff what to do as they would oversee a team that will need instruction and if they don’t have any communication skills it would make it very difficult for them to get through to their team. 

D2 (U24): Explain the importance of etiquette when working on a media production

The importance of being polite when being a creative director helps to give connections to other people that would want to work with you. This would be because again as the advertising industry is cliquish if something good is heard about someone then the rest will know so they would have a good name for themselves in the industry pushing people to want to work with them on projects and want to help them in their own works.

Another important part of having etiquette while being a creative director is to be humble to the team that they are working with and the rest of the industry that they work under. Being humble helps the creative director a lot as it would make them to be a respected person not just for their work but to being nice to the rest of the team this is because as the creative director is being humble they are showing respect to the teams work and what they are doing so the team would only want to pay back that same aspect to their leader. This would help them feel more together as a team to work on a project as well as them having better communication between them, all making the project go a lot more smoothly.

Communication is another important part of having good etiquette this would mean being clear to the team and consistent. As a creative director they would oversee a whole department it would be important for them to have good communication as it would make sure that the team would understand as to what they need to do, and it would make sure the team are not getting confused with another task to do. They also need to make sure that they keep a professional etiquette with communication as the creative director is very high on the hierarchy scale.

The Fairness of the creative director is important as they would need to delicate work to each team. They would need to make sure that all the workload is balanced and that they have fair work time. This would make the teams appreciate the creative director more as they see him/her trying to give them work they are able to do what's fair and even for the rest of the department. This would also come under the creative director needing to delegate fairly making sure that things are not to harsh for the team if they do something wrong making sure that done loose motivation in their work and keep pushing even if they did something wrong.

Maintaining a positive working environment is also a very important part of having etiquette for the creative director as they would want to make sure that the whole team are doing their work and if they don’t have a positive working environment that it would create tension for the whole team to continue working on the project they are on leading to team members going off on sick or doing their work half-heartedly.

Knowing your position and knowing how to treat those lower to you is another etiquette skill that is needed for the creative director. It would help the team because of it means that the creative director knows as to how they should talk to each team member and make sure they know what they are doing. For example, as the creative director is very high in the hierarchy scale they have one main person that is at the very top that they would talk to personally making sure that show them respect. They would also have lots of other team members that are lower than them this is also as important because the creative director needs to show them respect in a working scene making sure they are not overworking them self or if they are putting to much on them making sure that they are motivated to do the work this would be because if the team isn’t treated with respect by the creative director, they could be less motivated and scared of their own boss that should be helping them.