William Glazer Unit 20 and 24

LO3 (U20): Be able to produce the planned media components M3: Explain how the created media components comply with the codes and conventions of the media sectors Final Billboard Advert C olour: The colours that are used in the Billboard advert are Pink, blue purple and white. These colours were used to grab the attention of the target audience as well as making sure that it is eye-catching for potential audiences that would go past it.  In the pre-production we created visualisation diagrams this assisted in a small number of what colours to feature for the billboard advert as we label them to what colours we wanted. This was good as it let us have some space in what colours we wanted in the advert as we changed parts of it during production. This was done so we were able to make the advert more attractive for the audiences. Creating visualisations diagram was essential to the successful creation of this advertisement as it enabled us to have a rough ...

LO3(U20): Be able to produce the planned media components  Billboard advert  The Billboard advert that we made has lots of important colours so that it would draw attention from the audience. It has a simple layout so that it is visible to see what advert it is.  We have placed social media at the bottom to get people to have more awareness of it as well as it has the price so that they can have more information about the product.  Magazine advert   The magazine advert is very simpler to the billboard poster as it has all the same colours also to attract the target audience but the main picture is a bit different by having it pour the drink. There is a QR code on the magazine poster this is because people might want to find more about the drink online so they can scan it to get more information. It also features as a hashtag so that more people can notice it on social media.  Video advert  The video advert is a comedy hittin...

Learning outcome 2(U20): Be able to plan a cross-media adverting campaign to a client brief P2 (U20): Create a plan for a cross-media advertising campaign in response to a client brief. Concept The overall concept for the entire campaign, which consists of a video advert, billboard and magazine advert is to make sure that people remember the drink. The concept of the advert is for when people drink the phizzwizzard drink something from the 80s shows up and the consumer will be very confused making it ‘A drink to remember’. This will be through the whole campaigned as it supposed to have a strange back to the future the vibe that you go back the moment you drink it and you will never forget about this drink. The Billboard concept will be using a lot of the 80s of themes to it. As it will be on ice cubes with a very hydrating look to it with the slogan on the top in bold to make sure that the audience can see it. It will also have a tint to it making it look old as this ...