Task 8: Evaluate the adverts M3(U20), D2(U20)

LO3 (U20): Be able to produce the planned media components

M3: Explain how the created media components comply with the codes and conventions of the media sectors

Final Billboard Advert

Colour:

The colours that are used in the Billboard advert are Pink, blue purple and white. These colours were used to grab the attention of the target audience as well as making sure that it is eye-catching for potential audiences that would go past it.  In the pre-production we created visualisation diagrams this assisted in a small number of what colours to feature for the billboard advert as we label them to what colours we wanted. This was good as it let us have some space in what colours we wanted in the advert as we changed parts of it during production. This was done so we were able to make the advert more attractive for the audiences. Creating visualisations diagram was essential to the successful creation of this advertisement as it enabled us to have a rough visual of the various components needed. 

Slogan:

The slogan ‘A drink to remember’ is used for not just the billboard advert but also the magazine advert.  This shows consistency for the whole campaign, so customers can identify it well. We came up with this slogan through our research from older 80s adverts to make sure we hit the target market and to get an understanding of catchy slogans. When creating the visualisation diagrams, we found that putting the slogan to be the second biggest part in the advert was important to make sure that the customer sees it clearly and it's eye-catching. In the pre-production stage coming up with a slogan was one of the first tasks. The slogan is vital as it is the main component of the advert that the customers would remember. Creating it first meant that we could design our entire campaign around the slogan. 

Social media:

In the billboard advert, we include social media links. The social media we put in where Facebook and Instagram, these were included because of it makes sure that we are hitting the habits of the target audience as younger kids would be using Instagram and then the older audience would be using Facebook. As billboard doesn’t have a lot of text on them using social media links would help the customers to look further into the campaign and get more information from it. The client brief stated that Phizzwizzared would have a 'major audience of young people aged 13-18'. therefore using social media on our billboard is inline with the client brief.

Imagery:

The imagery within the billboard advert was inspired very much so from the research that we did during the pre-production stage. From the research we found very basic 80 looking adverts and used these to create it into our own looking advert and a little bit more modern. The visualisation diagram was very helpful for this as we drew out the advert we wanted in a rough sketch so in production we got not just inspiration from the research but from our own ideas to hit both that retro feeling advert but also modern day to make sure both target audience notices it. 

      [Image from Google]

Final Magazine Advert

Colour:

The colours that are used in the magazine advert are red, pink blue and purple. The reason as to why we used these colours is because we found that they all blend well together to make it the most eye-catching it can be for the target audience.  In pre-production we created a visualisation diagram for this as it pointed outed some colours that should be used for the magazine. This helped us in production as we knew exactly what colours we wanted to use for the magazine. According to our research having a strong colour palette is hugely important in the success of an advertising campainge. This is why we chose these colours.

Slogan:

The slogan is the same for all the adverts ‘A drink to remember’. The slogan is the same font and colour to keep consistency between all the 3 media formats. This helps to create branding for the product so that customers can recognise it very easily when they see it. Creating the visualisation diagram during pre-production helped a lot during this as well as we wanted to make sure that it was visible so putting it at the top made it so it’s the first thing that you see. We also found that from the research that a lot of drink adverts place text at the top of their ads to get the most attention.

Social media:

Social media is also used for this advert, so we can make sure that we gain the attention of all the target market. The reason for using Facebook and Instagram is because the target market has habits of using lots of modern technology and putting a link to social media will help to see if some of them are interested in the product to look for more information of these sites. We found lots of other competitors using these ways of getting more attention for their campaign, so it shows that its ability to get more customers involved in it.

Imagery:

For the magazine, we created visualisation diagram which really helped to picture what we wanted and how we wanted it.  It helped to make sure that we got the theme down of retro but also keep it modern at the same time to make sure it gets the attention of both target audiences. We also took inspiration from previous adverts from the 80s this also making sure that we get that perfect balance between 80s and 2000s for both of the audiences. 

                                                                                                                                                                                                                                      [Image from Google]


Video advert

Special FX:

Halfway through the video, the colours become more saturated and it has a VHS filter look over it. This is to push the retro feel and to make people think that it went back in time. During filming, we found one main shooting area so during the editing we would be able to put in the special FX. There was a lot of distorted look to it during the time the character drank the phizz wizard the effects that came up where again VHS glitch effects this also push that whole retro feel and to show that when you drink the drink you go back to the 80s. The start of the shoot and the end had no special FX to show the normal scene of 2019 before drinking the drink. Because the brief identify 2 major target audiences we wanted to use codes and conventions of 1980s advertising and television to appeal to the older demographic of 30 somethings. This is why we used the filter midway through the advert. The lack of filter at the start uses the codes and conventions of contemporary television to appeal to the younger demographic. 

Editing:

In the pre-production stage for the campaign, we created a storyboard to use for the shooting. This was a very helpful tool due to us using it a lot and keeping each scene to the correct angle and time to make sure that it looks right. From the research that we found for a retro 80s drink advert, we found that a lot of them had moments when the explicitly drink the drink so we used this to reference those times as it seems very cheesy and retro so it hit that secondary audience for the nostalgia and comedy.  Our storyboard for the advert was 3 pages long we used it to experiment with various shot sizes, camera angles and editing transitions. We felt that in the final video these microfeatures were successfully adapted. without the storboard, it would have been a lot more chaotic. 



Music:
The music in the advert is a very familiar song from Episode IV Star Wars A New Hope right at the start of the film it has a massive shit flying over the camera and the advert is making a reference to this. Creating the storyboard helped to make sure that we would know as to where we would want the music during the shooting of the advert. We also found other adverts that use a similar sort of reference during their ads showing the importance of star wars for this generation. The music we chose related to both the target audience as the teens now would know of it from the sequel trilogy when the secondary audience would remember it the original.

D2: Demonstrate how the technical and aesthetic properties of the media, components meet the client brief

The first requirement we met from the brief was it only to be sold in a can. The way we showed this is from the magazine billboard and video advert. In the magazine advert, we had the can on the side but shown 100% but it is visible so that the consumers know it’s a can. In the billboard advert, the main picture was just the can in ice as well as the video advert we had the actors hold the can up to the camera showing it off. In pre-production, we created visualisation diagrams to show how we could use the can in the magazine and billboard advert. From using these tools, it helped to make sure that we knew how we could include the whole can for the different forms of advertisements. This led to pushing the message of the drink and the customers can know what product they should be looking for when they want to purchase it. The one thing we could have done better is for this is to make the product a lot more eye pleasing.

Another requirement that we met was using the name phizzwizzard this is from the brief saying the name of the product. During the pre-production we made sure in the visualisation diagrams to have the name of the product featured in all the platforms of advertising.  In the video, we made sure to reference the name of the drink so that customers are able to hear what it the name is as well as in the billboard and magazine advert they are seen but not 100% there meaning we should have made it a lot more visible for the customers to see this is because they would then know exactly what product it is instead of looking at it for a few seconds to make out what it is.

The third requirement was to have the drink to be red. We showed this by showing the insides of the product as well as using all the colours within all the other forms of advertisings. We made sure to put in the appropriate colours from the visualisation diagram as it showed some very basic labels of what colours to use so we made sure that it would relate to the red of their strawberries laces and how strawberries are red as well. The clients also requested the drink to be red, so we did this in the magazine advert. From doing this it meant that the customers would be able to assume that the drink is the red meaning we have met the requirement.

The brief state 2 different target audience. 30-year olds and teenagers from 13 – 18. For the secondary audience that was the for the 30s over we made sure that we put a retro feel in all the formats of the advert from the prints having a very retro feel to it and the video referring to 80s retro things that would have made the target audience nostalgic. We also used a star war reference for this audience as it would remind them of their past making sure they relate to the advert. This made sure that we met the brief. We also created a storyboard to make sure that we know as to how we could implement the Star Wars references this helped to make sure that we met the client requirement.

The primary audience of the teenagers between the ages of 13 -18 was also an important client requirement. The way we made sure to meet this requirement is by using the actors that would be relatable to the audience, so we had 3 teenagers that all seemed to by from school all sitting down at a bench. This would make sure that the product would atomically appeal to them. We also used comedy which lots of teens like so doing this helped to make sure that we would get the attention of the primary audience. Using the storey board also helped to make sure that our ideas we not messed up during filming making sure that we meet this requirement. 

In conclution, I feel that our pre-production was done well as we were very good at making sure we go through all the codes and conventions for the adverts as well as making sure that we were organised for the project. If we were to do this again I would recommend that we spend more time filming the advert and making sure that the shots look the best they can to convey our advert message in a more eye-pleasing way.